Optimising CRM & Automation at Klaviyo Connect Manchester

Earlier this week, Naomi, our eCommerce Marketing Manager – UK, and Eva, our eCommerce Marketing Manager – Northern Europe, attended Klaviyo Connect in Manchester to explore advanced strategies for optimising CRM and automation.

(For context, Klaviyo is a marketing automation platform built for B2C brands, combining customer data, AI-driven insights, and automation to help businesses enhance engagement and drive growth.)

The event provided valuable insights into making the most of these capabilities, particularly in:

✅ Refining CRM workflows and identifying process gaps
✅ Using AI-driven automation to improve customer engagement
✅ Enhancing personalisation with data-driven decision-making

These takeaways will be instrumental in strengthening Autonative’s marketing strategy, from optimising email automation to improving segmentation and customer journeys.

By applying these insights, we continue to refine our client offerings, driving better retention, increased sales, and more effective, targeted marketing strategies.